Have you ever wondered why you buy a certain product instead of another one?
The answer has to be searched in a series of elements, which influence the consumer's purchasing behaviour: quality of the product, brand popularity, aesthetic aspect of the package, its position on the shelf and much more.
Many statistical data have shown that the purchase decision is determined for 95 % by factors related to emotions evoked by the product, so that at this point you openly speak of "emotional buying" or "impulse buying".
An essential role in leaving an impression on the consumers' emotions and sensations is played by the package, thus the more captivating and original its shape, colours, conveyed messages are, the more you draw the consumer's attention and interest.
Nature moves us!
The bottle designed by SMI for Al Saleh company (Iraq) is an example of a container that wants to create emotions!
Everything started with the consumer's idea of recalling natural elements to express his own inclination to the respect of the environment; in this way a "green" bottle arouse, with the reproduction of stylized leaves on its surface as "emotional" element of the container and its brand.
The accurate study of the incline of the bottle "shoulder" has permitted SMI designers to create on the surface an elaborate play of veins which allows the image of the leaf to acquire a three-dimensional aspect and at the same time to cover a function of support for the container so as to ensure a greater resistance to the mechanical stress.
SMI, thanks to a latest generation R & D laboratory, is able to design and develop graphically a wide variety of PET containers and to give your product design a new "emotional" face.
For further information, contact our Sales Department!
The European Regulation 679/2016 (GDPR) on the protection of personal data has been fully applicable since May 25th, 2018. This is an important goal, because it lays down rules relating to the processing of personal data for all Countries within the Union. Every company of the SMI Group planned a series of activities, assets or operational modes to comply with the regulation and put into practice the protection of personal data. Here is a list of actions taken to comply with the European Regulation and our policy on personal data processing.
Lawfulness of processing All activities relating to personal data processing shall be lawful (consent, contract obligations, vital interests of the data subject or of third parties, compliance with legal obligations to which the controller is subject, public interest or exercise of official authority, legitimate interest pursued by the controller or by third parties).
Information document The information statement has been improved and updated to the new regulations (art. 13 and 14 GDPR).
Rights of the data subjects (right of access, right to erasure-right to be forgotten, right to restriction of processing, right to object, right to data portability) Technical and organization measures have been adopted to ensure the data subject's exercise of his rights and to meet the data subject requirements.
Controllers, processors Based on the new principle of “accountability”, SMI Group organization was re-defined, in order to proactively ensure integral compliance with the Regulation. Redefinition of the role of data processors and service suppliers whose activity implies personal data processing.
Risk of data processing; accountability measures taken by controllers and processors (Impact assessment, record of processing activities, security of processing, data breach) The “Conformity document”, including records of data processing activity, plans, adopts and demonstrates all technical and organizational measures taken to adequately perform the data processing activities and specifies the necessary procedures to be adopted to notify data breach.
Transfer of personal data to international organizations Smi Group adheres to the general principles and guarantees concerning the transfer of personal data to third Countries.
The Controller is: SMI S.p.A. Head office: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA VAT nr: IT03942700166 - R.E.A. 421708 For further information, write to: firstname.lastname@example.org
According to the European Regulation 679/2016, the data subject is entitled to exercise the rights set forth in the Regulation. The integral version of art. 15; 16; 17; 18; 20; 21; 77 of the European Regulation is attached to this document.
SMI S.p.A. IVA SMI INDUSTRIES Group Headquarters: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA Registered office: Via Monte Grappa, 7 - 24121 Bergamo (BG) - ITALIA VAT: 04471940165 - TAX code: 03942700166 - R.E.A.: 421708 Share capital: Euro 5.000.000 i.v.