At Drinktec 2009, Smigroup will present the global preview of its new logo.
Smigroup has wanted to make the company logo more modern and dynamic to strengthen its identity, in the continuity of the values which have made it possible to achieve international success and growth. An unmistakable graphic symbol of new design will be the emblem of the numerous companies and divisions which make up the Smigroup world.
With the brand restyling, Smigroup wishes to point out the dynamism of its forward-looking company, which is well inserted in a context of innovation and evolution.
The new logo will be introduced progressively from September 2009 and will involve all the companies, divisions and foreign branches which are part of Smigroup.
A simpler, more dynamic brand!
The principle elements of the new Smigroup company logo are three:
1) THE SHAPE - The easy and quick-to-recognise symbol, is a restyling of the "S"of SMI. The shape is dynamic and generates a circular movement, symbol of the energy which expands outwards from the inside. The rotation movement recalls on one side the concept of the rotary technology of the Smiform stretch blow-molders, while the enveloping movement of the two curves which meet to form the "S" bring to mind the concept of "packaging" and so of "protection".
2) THE COLOUR -The brand is personalised by an orange tip: a colour synonymous with freshness and innovation for its ability to "reawaken" the mind. Smigroup has wished to maintain this colour, which was already present in the previous logo.
3) THE CHARACTER - The round shapes recover that of the preceding lettering, but the simpler and more compact style improves its legibility. Smigroup, though belonging to the engineering sector has chosen to maintain round shapes (synonymous with flexibility and dynamism), which tend to "lighten" a brand which, traditionally, the sector would want with more squared shapes.
The appointment to discover Smigroup's new "look" is at Drinktec 2009, STAND 302 - Hall A6.
Nota informativa sobre el tratamiento de tus datos personales
PROTECCION DATOS Y PRIVACY
The European Regulation 679/2016 (GDPR) on the protection of personal data has been fully applicable since May 25th, 2018. This is an important goal, because it lays down rules relating to the processing of personal data for all Countries within the Union. Every company of the SMI Group planned a series of activities, assets or operational modes to comply with the regulation and put into practice the protection of personal data. Here is a list of actions taken to comply with the European Regulation and our policy on personal data processing.
Lawfulness of processing All activities relating to personal data processing shall be lawful (consent, contract obligations, vital interests of the data subject or of third parties, compliance with legal obligations to which the controller is subject, public interest or exercise of official authority, legitimate interest pursued by the controller or by third parties).
Information document The information statement has been improved and updated to the new regulations (art. 13 and 14 GDPR).
Rights of the data subjects (right of access, right to erasure-right to be forgotten, right to restriction of processing, right to object, right to data portability) Technical and organization measures have been adopted to ensure the data subject's exercise of his rights and to meet the data subject requirements.
Controllers, processors Based on the new principle of “accountability”, SMI Group organization was re-defined, in order to proactively ensure integral compliance with the Regulation. Redefinition of the role of data processors and service suppliers whose activity implies personal data processing.
Risk of data processing; accountability measures taken by controllers and processors (Impact assessment, record of processing activities, security of processing, data breach) The “Conformity document”, including records of data processing activity, plans, adopts and demonstrates all technical and organizational measures taken to adequately perform the data processing activities and specifies the necessary procedures to be adopted to notify data breach.
Transfer of personal data to international organizations Smi Group adheres to the general principles and guarantees concerning the transfer of personal data to third Countries.
The Controller is: SMI S.p.A. Head office: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA VAT nr: IT03942700166 - R.E.A. 421708 For further information, write to: firstname.lastname@example.org
According to the European Regulation 679/2016, the data subject is entitled to exercise the rights set forth in the Regulation. The integral version of art. 15; 16; 17; 18; 20; 21; 77 of the European Regulation is attached to this document.
SMI S.p.A. Sede amministrativa: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA Sede legale: Via Monte Grappa, 7 - 24121 Bergamo (BG) - ITALIA C.F. e P. IVA IT03942700166 - R.E.A. 421708 Capitale Sociale Euro 5.000.000 i.v.