There are many factors that influence the way customers perceive a brand and the product packaging is definitely one of these!
In particular, beauty products are famous for their elaborate packaging, that is very important to distinguish oneself on the crowded shelves with dozens of different brands.
In a split second customers judge the product quality simply with the eyes. For this reason, a lot of attention must be paid to the product packaging, as the right packaging can help increase sales.
SMI solutions for the end-of-line secondary packaging are designed to meet the needs of flexibility and efficiency and are suitable for packing several types of containers, even with particular shapes, typical of detergents and personal care products.
For instance, among the many packaging modes available for the packaging of containers of shampoo, shower gel or other personal care products, SMI offers trays and corrugated cardboard wrap-around boxes manufactured by the packers from the LWP ERGON range for productions up to 30 packs/minute.
The wrap-around packaging system forms the cardboard box and contains within it the containers by using a single machine: the case packer.
This is a compact solution with a great quality-price ratio, that is suitable for any logistics configuration.
The corrugated cardboard wrap-around boxes are very resistant to shock and so are the ideal solution for preserving the integrity and the quality of the products included.
Moreover, this type of packaging is a great marketing tool, thanks to the ample opportunities for graphic customization that make the pack a valuable promotional vehicle of the product sold.
The packs manufactured by the wrap-around case packers are more stable.
The cardboard blank is folded and accurately wrapped around the products simultaneously to their grouping in the desired format, avoiding machine downtimes.
The LWP ERGON entry level packer belongs to a wide range of case packers produced by SMI, that ensure flexible, efficient, eco-friendly, easy-to-manage and easy-to-monitor productions within packaging lines of several sectors for productions up to 80 packs/minute.
The European Regulation 679/2016 (GDPR) on the protection of personal data has been fully applicable since May 25th, 2018. This is an important goal, because it lays down rules relating to the processing of personal data for all Countries within the Union. Every company of the SMI Group planned a series of activities, assets or operational modes to comply with the regulation and put into practice the protection of personal data. Here is a list of actions taken to comply with the European Regulation and our policy on personal data processing.
Lawfulness of processing All activities relating to personal data processing shall be lawful (consent, contract obligations, vital interests of the data subject or of third parties, compliance with legal obligations to which the controller is subject, public interest or exercise of official authority, legitimate interest pursued by the controller or by third parties).
Information document The information statement has been improved and updated to the new regulations (art. 13 and 14 GDPR).
Rights of the data subjects (right of access, right to erasure-right to be forgotten, right to restriction of processing, right to object, right to data portability) Technical and organization measures have been adopted to ensure the data subject's exercise of his rights and to meet the data subject requirements.
Controllers, processors Based on the new principle of “accountability”, SMI Group organization was re-defined, in order to proactively ensure integral compliance with the Regulation. Redefinition of the role of data processors and service suppliers whose activity implies personal data processing.
Risk of data processing; accountability measures taken by controllers and processors (Impact assessment, record of processing activities, security of processing, data breach) The “Conformity document”, including records of data processing activity, plans, adopts and demonstrates all technical and organizational measures taken to adequately perform the data processing activities and specifies the necessary procedures to be adopted to notify data breach.
Transfer of personal data to international organizations Smi Group adheres to the general principles and guarantees concerning the transfer of personal data to third Countries.
The Controller is: SMI S.p.A. Head office: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA VAT nr: IT03942700166 - R.E.A. 421708 For further information, write to: email@example.com
According to the European Regulation 679/2016, the data subject is entitled to exercise the rights set forth in the Regulation. The integral version of art. 15; 16; 17; 18; 20; 21; 77 of the European Regulation is attached to this document.
SMI S.p.A. Sede amministrativa: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA Sede legale: Via Monte Grappa, 7 - 24121 Bergamo (BG) - ITALIA C.F. e P. IVA IT03942700166 - R.E.A. 421708 Capitale Sociale Euro 5.000.000 i.v.