At Drinktec 2009, Smigroup will present the global preview of its new logo.
Smigroup has wanted to make the company logo more modern and dynamic to strengthen its identity, in the continuity of the values which have made it possible to achieve international success and growth. An unmistakable graphic symbol of new design will be the emblem of the numerous companies and divisions which make up the Smigroup world.
With the brand restyling, Smigroup wishes to point out the dynamism of its forward-looking company, which is well inserted in a context of innovation and evolution.
The new logo will be introduced progressively from September 2009 and will involve all the companies, divisions and foreign branches which are part of Smigroup.
A simpler, more dynamic brand!
The principle elements of the new Smigroup company logo are three:
1) THE SHAPE - The easy and quick-to-recognise symbol, is a restyling of the "S"of SMI. The shape is dynamic and generates a circular movement, symbol of the energy which expands outwards from the inside. The rotation movement recalls on one side the concept of the rotary technology of the Smiform stretch blow-molders, while the enveloping movement of the two curves which meet to form the "S" bring to mind the concept of "packaging" and so of "protection".
2) THE COLOUR -The brand is personalised by an orange tip: a colour synonymous with freshness and innovation for its ability to "reawaken" the mind. Smigroup has wished to maintain this colour, which was already present in the previous logo.
3) THE CHARACTER - The round shapes recover that of the preceding lettering, but the simpler and more compact style improves its legibility. Smigroup, though belonging to the engineering sector has chosen to maintain round shapes (synonymous with flexibility and dynamism), which tend to "lighten" a brand which, traditionally, the sector would want with more squared shapes.
The appointment to discover Smigroup's new "look" is at Drinktec 2009, STAND 302 - Hall A6.
In compliance with the Italian Law no. 196 dated June 30, 2003 (Code concerning the protection of personal data), SMI S.p.A. informs you that your personal data will be used by SMI S.p.A. for purposes associated with marketing and business activity only. SMI S.p.A. will treat all the data you provided it with in the utmost secrecy and will be allowed to transmit them for the same purposes to its subsidiary or associate companies only, both in Italy and in those countries where SMI S.p.A. operates, it being understood that these subsidiary or associate companies will adopt equivalent criteria of security and secrecy.
The provision of your personal data is not compulsory; in case of denial, it will not be possible for you to send this form on-line. Moreover, you will be entitled to consult your data and to ask SMI S.p.A. to correct, update and, if applicable, to cancel or block them by writing to SMI S.p.A., Via Carlo Ceresa, 10- 24015 San Giovanni Bianco (BG) - Italy. Any communication is to be addressed to the attention of "the person in charge for the treatment of personal data".
With regard to cookies, our website uses exclusively technical cookies, whose utilization is not aimed at the collection of the user's personal data; it is limited to the transmission of session identification data. Technical cookies allow IT authentication, session monitoring and the memorization of specific information to let the user browse or get a specific service. Technical cookies allow to keep the identification of the user in the course of the session, their memorization is not enduring on the user's device and they are automatically canceled once the browser is closed.
You are kindly requested to attentively read the above mentioned information: by ticking the box below and clicking on the "send" button, you will give SMI S.p.A. your consent to use and transmit your personal data for the purposes related to the declared activity, in compliance with the Italian Law quoted hereinbefore. I have read and understood the above mentioned information and, hence, in compliance with the Italian Law quoted hereinbefore, I give my consent to the use and the transmission of my personal data for the purposes related to the declared activity.
SMI S.p.A. Sede amministrativa: Via Carlo Ceresa, 10 - 24015 San Giovanni Bianco (BG) - ITALIA Sede legale: Via Monte Grappa, 7 - 24121 Bergamo (BG) - ITALIA C.F. e P. IVA IT03942700166 - R.E.A. 421708 Capitale Sociale Euro 5.000.000 i.v.
This web site uses technical cookies; for further information click here close