City trams and buses cross the streets of Milan with their sides and backs lined with billboards depicting a glass mug filled with a black-colored drink: the year is 1938 and the product in question is Spumador's famous “Spuma Nera”. This Como-based company built a great success story on this dr ....
Founded in 1954 in the city of Murcia, Hida Alimentación is a company that manufactures canned vegetables, the turnover of which was around 14 million Euros in 2010. In recent years the company has experienced a booming business, achieving a leadership position in the Spanish market (Nielsen 2010) ....
Piacentina Srl, based in San Polo di Podenzano (Piacenza), was established in 2003 from the merger of three entities: the San Martino Scrl cooperatives, the Cores Consortium and private investor Cristina Dodici. The company, in just eight years of business, has achieved a leadership position in the ....
“Learning to create well-being from nature” is San Benedetto Group’s guiding principle, which is encapsulated in its mission “Resources for Life”, at the heart of the group’s continued development. All the activities of the company based in the Veneto region revolve around the concepts o ....
In a competitive market like China, the Zhujiang Brewery has known how to tackle the change in the demand and consolidate the quality of its product, also beyond China. Not much time has passed since 1985, when a long history started: in a handful of years Zhujiang Brewery conquested a leadership po ....
The competitive strategies of La Doria have the objective of strengthening its position and innovating the product with new formats and packaging. Since 1995, SMI has been able to understand the development of the market and provide La Doria with the kind of secondary packaging machines that satisfy ....